The name stands for A Mindful Use of Resources, and that's exactly what designer Sofia Shannon hopes to achieve with her recently launched line. Not only does the brand use eco-friendly textiles like GOTS-certified organic cotton and silk, Cupro (a yarn made from a part of the cotton plant usually wasted in production), and regenerated fibers and commit to seeking out mills and artisans that employ sustainable techniques, but it also manages to make party dresses, crop tops, and more that we really want to wear.